Advisory • 2024 — 2025 · Fractional PM · Revenue attribution & CRM
One methodology across eleven businesses
Eleven business verticals, one marketplace, and a revenue attribution model that needed to be rebuilt so every team counted revenue the same way.
- Oct 2024 — Oct 2025
- Advisory · fractional
- 11 business verticals
- Engineering to C-level
accuracy lift
methodology
on the marketplace
Starting point
Avito is a classifieds marketplace serving roughly 70M monthly users across 11 business verticals.
Revenue attribution across those verticals needed a redesign, and engineering, analytics, finance, sales, vertical leads and C-level stakeholders each had a stake in how revenue was counted.
My role
Fractional PM for revenue attribution and CRM, leading the redesign across all 11 verticals.
What I did
- Designed one methodology
Led the redesign of revenue attribution into a single methodology that works across all 11 verticals.
- Aligned every stakeholder on it
Brought engineering, analytics, finance, sales, vertical leads and C-level stakeholders to agreement on the same model.
What changed
Attribution accuracy improved by approximately 30% across the marketplace.
model
Summary
At marketplace scale, attribution only works when every function agrees on it. One shared methodology made the numbers about 30% more accurate.
Building something
ambitious?
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